The next best thing to having chef Guga in your kitchen.

“My All-Purpose Rub delivers no-fail flavor to every meal. Amazing for beef, pork, chicken and fish. I hope you love it as much as I do!”

Perfectly Blended Ingredients

Our All-Purpose Rub combines the right blend of salty, sweet and smoky ingredients to guarantee amazing, no-fail seasoning every time. You no longer have to worry how your dishes will taste.

Non-GMO • Allergen Free • Gluten Free • No MSG

  • Salt

    Pulls moisture from the meat to create a seared crust and plenty of juice.

  • Brown Sugar

    Adds rich sweetness with a hint of molasses.

  • Smoked Paprika

    Accentuates taste and aroma with the earthy flavor of oak-smoked peppers.

  • Garlic

    Provides a unique flavor with subtle spicy warmth, not spicy heat.

  • Onion

    Brings savory notes, sharp aroma and a dash of sweetness to the seasoning.

  • Turmeric

    Balances the sweeter spices and deepens the flavor profile with earthy tones.

  • Special Spices

    The secret to Guga’s famous rub. If we tell you then it wouldn’t be a secret!

  • Slices of beef


    Short ribs, prime ribs, roasts, ground beef. (Not recommended for steak) Let the Rub sit on the meat for 15 minutes.

  • Pork chops


    Allow the All-Purpose Rub to rest

    on both sides of the meat for 15

    minutes perore cooking.

  • Chicken


    Season chicken generously with the Rub and let sit 15 minutes for rich and exceptional flavor before cooking.

  • Fish


    Use a small amount on mild fish, such as Tilapia, and more on fish with deeper flavor, like salmon. Shake on and let rest for 15 minutes before cooking.